The Trump family’s crypto project is facing new problems after blacklisting one of its largest investors. World Liberty Financial, also called WLFI, froze more than $100 million in cryptocurrency linked to billionaire Justin Sun. Sun is the founder of the Tron blockchain and a major figure in the crypto world, worth more than $12 billion. He had been close to the Trump family, even joining former President Donald Trump and his sons Eric, Barron, and Donald Jr. at events tied to their new crypto venture. His sudden clash with World Liberty Financial has raised questions about how the Trump family’s cryptocurrency project is managed and what risks investors face.
Justin Sun announced on X that World Liberty Financial froze his wallet. He said he bought tokens like everyone else and deserved the same rights. Sun has been one of the biggest backers of Trump’s memecoin and later WLFI, spending tens of millions to support these projects. He was even a guest at a private dinner with Donald Trump in May that rewarded top investors in Trump’s cryptocurrency. Despite this, blockchain data from Arkham Intelligence shows that Sun moved about $9 million worth of WLFI tokens shortly after the coin began trading. The token’s price had already dropped 40 percent to about 19 cents, according to data from Binance. After the transfer, World Liberty Financial froze Sun’s wallet, claiming it was reacting to high-risk activity.
Sun admitted he moved some tokens but argued that his transfer had nothing to do with the price drop. He said no buying or selling took place, which meant the market should not have been affected. To prove his loyalty, Sun offered to purchase $10 million worth of WLFI and another $10 million in stock from a Trump-linked public company. He insisted he was innocent and said his actions should not be seen as harmful. Still, World Liberty Financial released a statement saying it does not seek to blacklist anyone, but it will act if it sees behavior that could hurt community members.
The freeze against Justin Sun matters because of how much he invested in the Trump family’s cryptocurrency project. Back in January, just before Trump’s inauguration, Sun revealed that he purchased about $75 million in WLFI. At the time, he praised Trump on social media, saying any money he made in crypto was thanks to the former president. That loyalty made him one of the largest holders of Trump’s memecoin and one of the Trump family’s richest allies in crypto. Critics said Sun’s huge investment looked like influence peddling, especially since the Securities and Exchange Commission has an ongoing lawsuit against him. The SEC claims Sun violated securities laws in how he promoted certain tokens. He has denied any wrongdoing, and earlier this year his lawyers and the SEC said they were exploring a possible resolution.
World Liberty Financial launched in October as a new Trump family crypto project. The platform promotes itself as a decentralized finance application, often shortened to DeFi. DeFi means putting traditional banking activities like lending and borrowing on the blockchain so users can interact without banks. Trump’s family sees WLFI as a way to build influence in the fast-growing world of decentralized finance while also tying Trump’s political brand to cryptocurrency. Since its launch, WLFI has been tied to Donald Trump’s return to politics, his popularity among crypto investors, and the growing market for Trump-themed digital assets. Supporters say the Trump family’s cryptocurrency shows the former president’s support for blockchain technology, while critics worry it blends politics with risky investments.
Justin Sun’s clash with WLFI highlights the tension between big backers and project founders. Crypto projects often depend on early investors to build momentum, but those same investors can also cause problems if they move large amounts of tokens. In this case, Sun’s transfer came at a bad time, right as WLFI was struggling to hold its value. The 40 percent price drop left many investors nervous, and the freeze made some question whether World Liberty Financial will treat all its users fairly. For small investors, the move shows that even billionaires can get locked out of their wallets if the project sees them as a threat.
The Trump family’s role in this project has only added to the attention. Donald Trump himself has promoted his memecoin and World Liberty Financial, while his sons Eric, Barron, and Donald Jr. are listed as cofounders. Their involvement ties WLFI directly to Trump’s political brand. Supporters say this connection makes the token more appealing, while critics see it as risky because the project could rise or fall depending on Trump’s fortunes. Investors know that any Trump family cryptocurrency will face heavy scrutiny, not only from regulators but also from political rivals who see crypto as another way Trump is trying to raise money and build influence.
The SEC lawsuit against Justin Sun is another reason this story matters. The agency has accused him of violating securities laws by selling tokens in ways that broke U.S. regulations. Sun has been able to keep operating in crypto despite this, but his legal problems have made some investors wary. World Liberty Financial freezing his wallet while he is already under regulatory pressure creates even more uncertainty. Some wonder if this fight could hurt WLFI in the long run or push other major investors to step back.
For now, Sun says he is still committed to Trump’s cryptocurrency projects. His offer to buy more WLFI and Trump-linked stock shows he wants to stay involved, even after being blacklisted. But whether World Liberty Financial accepts his offer is unclear. Investors watching the project are left to decide whether they trust the Trump family to protect their money or worry that even top allies can lose access to their funds.
The story of Justin Sun and World Liberty Financial shows how politics, regulation, and crypto can collide. The Trump family’s cryptocurrency project has powerful backers and a strong political brand, but it also carries high risks. Freezing a billionaire’s wallet is a dramatic move that signals the project is willing to act against anyone, even its richest supporters. With the SEC lawsuit still hanging over Justin Sun and WLFI struggling to hold its price, both Sun and the Trump family face questions about the future of their crypto partnership. As Trump prepares for another campaign and Sun fights his legal battles, the fate of World Liberty Financial remains uncertain, leaving investors to weigh the promise of profit against the risks of controversy.