Last year, Coinbase made headlines by splurging $14 million on a captivating 60-second Super Bowl ad featuring a bouncing QR code. Fast forward to this year, and the buzz around Super Bowl crypto ads has quieted down. With the country’s largest crypto exchange, Coinbase, yet to announce any plans for advertising in the upcoming Super Bowl, the crypto community is left wondering what’s next.
Other key players in the crypto space, including Kraken and prominent Bitcoin Spot ETF issuers like BlackRock and Grayscale, are also sitting out the Super Bowl ad frenzy this time around. With ad slots snapped up by November, before the green light for spot ETFs, it seems the crypto world is taking a breather from one of America’s biggest advertising stages.
The change in pace isn’t entirely surprising, especially in the wake of FTX’s downfall, which saw celebrities involved in its promotions facing legal challenges. However, not all is quiet on the crypto front. Web3 companies like Dapper Labs are finding creative ways to engage fans, celebrating Super Bowl season with NFT drops in partnership with NFL legends Joe Montana and John Elway.
As the Super Bowl gears up to showcase a thrilling face-off between the San Francisco 49ers and the Kansas City Chiefs in Las Vegas, the crypto community watches closely, perhaps in anticipation of next year’s strategies.
